THE JOY OF copyWRITING.

An April Fool’s that becomes the best-performing post of the year. A personalised digital DM that doubles the conversion rate of equivalent models. The Goodwood Festival of Speed turned into an IG treasure hunt. A podcast with legendary Edith Bowman. Or BRMC lending us one of their anthems. I won’t lie – working on BMW for five years was sheer writing pleasure.

All produced at FCB Inferno. Art-directed by Viven Decombe.