NOTHING BUT THE TRUTH.

OnePlus and Hasselblad teamed up to create a smartphone camera like no other. But instead of blabbering about pixels and lenses, we decided to speak in human terms – in colours. And it sort of worked: a 52% increase in Instagram followers and, overall, the most successful OnePlus phone launch ever.

Produced by FCB Inferno. I had to take off halfway through to go write some TV scripts, but Art Director Vivien Decombe, together with Creative Directors Ben Usher and Rob Farren, made sure the final execution lived up to its full potential.